The process
operating manual · §§ 01–04Four phases, one rhythm, zero theatre. This is the same machinery on every engagement — which is why we can promise the timeline and publish the prices.
A short, paid discovery with the people who will actually build your product. We cut scope ruthlessly — the most valuable thing we do all engagement is decide what not to build. It ends with a written scope and a fixed quote, not a slide deck.
Weekly staging deploys from week two — you watch the product grow, not a Gantt chart. Feedback lands mid-build, when it's cheap. Performance budgets and evaluation harnesses run in CI from the first commit, so quality is measured, never felt.
Launch with Core Web Vitals in the green, analytics wired, and rollback ready. Every build includes thirty days of fixes — and a recorded architecture walkthrough plus written handover docs, so any competent team could take over. Most don't want to.
Monitoring, dependency updates and an agreed response SLA, plus a monthly block of iteration hours that compound into real features. Quarterly we review performance and running costs — including your AI inference bill — and prune what isn't earning.
The weekly rhythm
Monday
Plan the week in one short call — priorities, not ceremony.
Daily
Ship to staging. Progress you can click, not progress you're told about.
Friday
Demo note in your inbox: what changed, what's next, what we need.
And between all of it: we reply within one uk business hour.
Four short questions, then a call with the people who'd actually build it.
We reply within one UK business hour.